Feed My Vanity

I bet you’ve seen an ‘ad-less’ advertisement around the metro delivering the generic spiel addressing Mother Nature’s will for women: the inevitability of wrinkles.  This particular spiel though, promises 92% less fine lines after a 6-week use. It also didn’t say which product was responsible for this. Earlier this year, a skin care team rounded up 50 Filipino women, aged 30 to 55 years old, to test their product on.

The women went through an assessment session with a dermatologist who made the  ugly truth known to each of the women.

The ugly truth TWICE over. I can imagine myself as that derma, hahaha.

Me:You have wrinkles.

Woman: wh-a-a-a?

Me: What’s more.

Woman: No! Don’t tell me! *covers ears*

(cue “heartbeat” music)

Me: I can actually tell you HOW MANY. *lets out a maniacal laugh*

Woman: *runs screaming into the night*

Hehehe. Anyhoo, these women were told to use a “mystery” product for six weeks in place of their usual moisturizer. This product, it turns out, is the yet to be introduced to the public Celeteque Advanced Anti-Wrinkle Facial Moisturizer. It was only after the challenge that the women were told what product they were using.

Celeteque True Results Challenge

Yesterday, I attended the launch at Mag:net Cafe Boni High Street where Celeteque introduced the beautiful women who attested to the effectiveness of the product.

The boyfriend has a new habit, he points to ads and billboards that doesn’t make sense, but sure does sound good to gullible people. Including me. Although that habit of critiquing billboards and ads…

…he got that habit from me. hahaha.

Anyhoo, I think Celeteque is sincere in their claim although I’ve yet to try it out. It takes a lotta guts to proclaim AND market your product to have HONEST-TO-GOODNESS results in anti-aging.

Celeteque Advanced

A friend pointed out “how did they measure the ’92%’ decrease in wrinkles?’

Well, Celeteque says that this is the average decrease in wrinkles that they have observed from the women. To push the envelope a little further, they had the guests of the launch have the skin around their eyes counted for wrinkles *gasp!* by a derma. A professional photographer took a photo of each guest for them to be able to keep track of the decrease. Glad to still have my 25-year-old skin and five years to enjoy it, I said my thanks and left with a press kit and triple-stapled loot bag which forced me to take a peek only when I got to the car.

Inside were a magnifying glass, a bag, and some samples, but no Celeteque Advanced which was strange since what’s the magnifying glass for?

I chose not to ask anymore but Toni, the girl who invited me, did text later in the afternoon to ask if I got a Celeteque Advanced in my kit. I guess some of us were not able to get one. When I said no, she was nice enough to ask for my address where they could send my sample to and finally make use of the magnifying glass. Hahaha. I’ll share my experience with it once I receive the sample, till then, toodles!

Update: Toni sent me the sample already, so far I’m loving it. I generally don’t like moisturizers because it makes my skin itch. Celeteque Advanced so far has done nothing but ingratiate itself to my good side. Which is kind of hard to find. But it’s found nonetheless. Am I making any sense? It’s 1am and I have tons of articles to write. Byers!